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MARKETER

Internationally experienced Marketer with a history of bringing businesses online and engaging customers with digital media. Analytical, creative and passionate with a proven ability to rally teams around a shared vision while delivering true business innovation & bottom-line success. Functional expertise in Management, Marketing, Art Direction, E-Commerce, Analytics and Market Research with a passion for digital marketing and emerging media.
Katherine Washchyshyn

Marcelo excels in situations that require teamwork

Marcelo excels in situations that require teamwork, and is particularly skilled at encouraging others to contribute, and in drawing out creative solutions from them. He enjoys the opportunity to brainstorm and develop out-of-the-box solutions. Marcelo is thorough in research, particularly around recommendations for new technology solutions and how they can be used to enhance efficiency.

Katherine Washchyshyn - Director, Communications Health Sciences Centre Winnipeg

2018-01-30T21:18:29+00:00

Katherine Washchyshyn - Director, Communications Health Sciences Centre Winnipeg

Katherine Washchyshyn
Marcelo excels in situations that require teamwork, and is particularly skilled at encouraging others to contribute, and in drawing out creative solutions from them. He enjoys the opportunity to brainstorm and develop out-of-the-box solutions. Marcelo is thorough in research, particularly around recommendations for new technology solutions and how they can be used to enhance efficiency.
Kayla Leskiew

Marcelo helped me realize where my strengths were and how to sharpen the saw on my weaknesses

I had the pleasure of working with Marcelo in my first year with Gaspard Regalia, starting out as a Sales and Marketing Coordinator.
Reporting directly to Marcelo, he never made me feel “junior” or incompetent even throughout the training period.

Marcelo helped me realize where my strengths were and how to sharpen the saw on my weaknesses. Marcelo pushed me outside of my comfort zone,
ultimately giving me the confidence required to grow within the company.

Marcelo has a gift to not only see the potential in an employee but also to nurture their unique gifts and skill sets to really let them shine.
Kayla (Kuik) Leskiw -Manager Canadian Sales Gaspard
2018-02-02T00:10:03+00:00
Kayla (Kuik) Leskiw -Manager Canadian Sales Gaspard
Kayla Leskiew
I had the pleasure of working with Marcelo in my first year with Gaspard Regalia, starting out as a Sales and Marketing Coordinator. Reporting directly to Marcelo, he never made me feel “junior” or incompetent even throughout the training period. Marcelo helped me realize where my strengths were and how to sharpen the saw on my weaknesses. Marcelo pushed me outside of my comfort zone, ultimately giving me the confidence required to grow within the company. Marcelo has a gift to not only see the potential in an employee but also to nurture their unique gifts and skill sets to really let them shine.
Wilhelmina Kidd

Reporting directly to Marcelo, he always gave me the confidence when tackling any projects

I met Marcelo back in 2012 at Gaspard while I was just a Junior Software Developer practicum student. He welcomed me to the company and recruited me as a permanent full-time member of the "Gaspard Family" shortly after.

Marcelo as the Director of Marketing always had a cheerful and positive attitude. He is also experienced and knowledgeable about marketing technologies and how to promote the company's products and services. I enjoyed his enthusiastic approach to new technologies.

Reporting directly to Marcelo, he always gave me the confidence when tackling any projects and always believed in me in doing a job well done. It is now my 6th year at Gaspard and now as the company's Senior Software Developer. Thank you, Marcelo, for believing in me and for giving me the opportunity to be a part of the Gaspard Family! It was a pleasure working with you!

Wilhelmina Kidd

Wilhelmina Kidd - Senior Software Developer, Gaspard

2018-02-05T21:24:34+00:00

Wilhelmina Kidd - Senior Software Developer, Gaspard

Wilhelmina Kidd
I met Marcelo back in 2012 at Gaspard while I was just a Junior Software Developer practicum student. He welcomed me to the company and recruited me as a permanent full-time member of the "Gaspard Family" shortly after. Marcelo as the Director of Marketing always had a cheerful and positive attitude. He is also experienced and knowledgeable about marketing technologies and how to promote the company's products and services. I enjoyed his enthusiastic approach to new technologies. Reporting directly to Marcelo, he always gave me the confidence when tackling any projects and always believed in me in doing a job well done. It is now my 6th year at Gaspard and now as the company's Senior Software Developer. Thank you, Marcelo, for believing in me and for giving me the opportunity to be a part of the Gaspard Family! It was a pleasure working with you! Wilhelmina Kidd
Christian Fillion

Marcelo provided the guidance and vision that enabled us to deliver results on time and on budget

Marcelo is a hardworking and enthusiastic team leader and project manager. He provided the guidance and vision that enabled us to deliver results on time and on budget. Over the course of the planning and development of five individual websites, he was able to keep his team focused and the scope in check while keeping a firm eye on costs. It was a pleasure working with Marcelo and I look forward to our next project together.

Christian Fillion - Founder Marketing Media

2018-01-22T22:06:58+00:00

Christian Fillion - Founder Marketing Media

Christian Fillion
Marcelo is a hardworking and enthusiastic team leader and project manager. He provided the guidance and vision that enabled us to deliver results on time and on budget. Over the course of the planning and development of five individual websites, he was able to keep his team focused and the scope in check while keeping a firm eye on costs. It was a pleasure working with Marcelo and I look forward to our next project together.
Derek Penner

Marcelo might be one of the hardest working individuals I’ve come across

I had the great pleasure of working for Marcelo in the creation of Needs Assessment for Gaspard. Marcelo might be one of the hardest working individuals I've come across. Gaspard is a large company with many variations of regalia, targeted at very different market segments and Marcelo had a rock solid understanding of the entire engine from sales and marketing to manufacturing and fulfillment. Marcelo also had a very clear vision of how Gaspard could grow revenue by utilizing social media and web technologies. He was the most critical resource for our Strategic Needs Assessment and it would be an absolute pleasure to work with him again in the future.

Derek Penner - President 1010 Consulting

2018-01-22T22:09:52+00:00

Derek Penner - President 1010 Consulting

Derek Penner
I had the great pleasure of working for Marcelo in the creation of Needs Assessment for Gaspard. Marcelo might be one of the hardest working individuals I've come across. Gaspard is a large company with many variations of regalia, targeted at very different market segments and Marcelo had a rock solid understanding of the entire engine from sales and marketing to manufacturing and fulfillment. Marcelo also had a very clear vision of how Gaspard could grow revenue by utilizing social media and web technologies. He was the most critical resource for our Strategic Needs Assessment and it would be an absolute pleasure to work with him again in the future.

Experience

EXPERIENCE

  • Over Twenty Years of Experience in Marketing, Communications, Design, Digital Media and Photography
  • Over Ten Years of Experience in Project Management with Focus on E-Commerce Website Development and ERP Technologies in Particular NetSuite
  • Expert Digital Marketer with Experience in PPC, SEO and Other SEM Techniques as well as Email Marketing and Content Marketing
  • Data-Driven Decision Maker with Experience Tracking KPIs to assess ROI Using Web Analytics
  • Experience Website Optimization and Customer Decision Analysis
  • Social Media Strategy Leader
  • Expert in Wide Variety of Software Across PC and Mac Platforms
  • Demonstrated Ability to Lead Cross-Functional Teams and Liaise with Senior Management
  • Experience in Print and Traditional Marketing

About

BACKGROUND

A lifelong love of technology has led to significant experience in the design and development of websites, both educational and transactional.  Using a variety of technologies ranging from Dreamweaver to WordPress, I’ve both led website teams as well as directly created websites for clients. In addition, I’ve facilitated the migration of business processes off legacy systems to modern cloud-based systems and, as a consequence, I have a great deal of experience interconnecting systems like NetSuite ERP and WordPress/Woo Commerce to facilitate the movement of data across an organization. Another aspect that sets me apart is my breadth of experience.  For 20 years, working individually and with teams, I’ve has been involved in Digital Marketing. I bring to my teams the skills of an expert digital photographer, designer and graphic artist in both digital and print.  In addition, my digital marketing experience spans several industries, which gives me a variety of experiences and insights.  This extensive background knowledge has made me a successful leader and teacher.

Recommendations

My Partners

I’m excited about my work, and so are they!

…and what they’re saying about me

Marcelo excels in situations that require teamwork

Marcelo excels in situations that require teamwork, and is particularly skilled at encouraging others to contribute, and in drawing out creative solutions from them. He enjoys the opportunity to brainstorm and develop out-of-the-box solutions. Marcelo is thorough in research, particularly around recommendations for new technology solutions and how they can be used to enhance efficiency.

Katherine Washchyshyn

Katherine Washchyshyn - Director, Communications Health Sciences Centre Winnipeg

2018-01-30T21:18:29+00:00

Katherine Washchyshyn - Director, Communications Health Sciences Centre Winnipeg

Katherine Washchyshyn
Marcelo excels in situations that require teamwork, and is particularly skilled at encouraging others to contribute, and in drawing out creative solutions from them. He enjoys the opportunity to brainstorm and develop out-of-the-box solutions. Marcelo is thorough in research, particularly around recommendations for new technology solutions and how they can be used to enhance efficiency.

Marcelo helped me realize where my strengths were and how to sharpen the saw on my weaknesses

I had the pleasure of working with Marcelo in my first year with Gaspard Regalia, starting out as a Sales and Marketing Coordinator.
Reporting directly to Marcelo, he never made me feel “junior” or incompetent even throughout the training period.

Marcelo helped me realize where my strengths were and how to sharpen the saw on my weaknesses. Marcelo pushed me outside of my comfort zone,
ultimately giving me the confidence required to grow within the company.

Marcelo has a gift to not only see the potential in an employee but also to nurture their unique gifts and skill sets to really let them shine.

Kayla Leskiew
Kayla (Kuik) Leskiw -Manager Canadian Sales Gaspard
2018-02-02T00:10:03+00:00
Kayla (Kuik) Leskiw -Manager Canadian Sales Gaspard
Kayla Leskiew
I had the pleasure of working with Marcelo in my first year with Gaspard Regalia, starting out as a Sales and Marketing Coordinator. Reporting directly to Marcelo, he never made me feel “junior” or incompetent even throughout the training period. Marcelo helped me realize where my strengths were and how to sharpen the saw on my weaknesses. Marcelo pushed me outside of my comfort zone, ultimately giving me the confidence required to grow within the company. Marcelo has a gift to not only see the potential in an employee but also to nurture their unique gifts and skill sets to really let them shine.

Reporting directly to Marcelo, he always gave me the confidence when tackling any projects

I met Marcelo back in 2012 at Gaspard while I was just a Junior Software Developer practicum student. He welcomed me to the company and recruited me as a permanent full-time member of the "Gaspard Family" shortly after.

Marcelo as the Director of Marketing always had a cheerful and positive attitude. He is also experienced and knowledgeable about marketing technologies and how to promote the company's products and services. I enjoyed his enthusiastic approach to new technologies.

Reporting directly to Marcelo, he always gave me the confidence when tackling any projects and always believed in me in doing a job well done. It is now my 6th year at Gaspard and now as the company's Senior Software Developer. Thank you, Marcelo, for believing in me and for giving me the opportunity to be a part of the Gaspard Family! It was a pleasure working with you!

Wilhelmina Kidd

Wilhelmina Kidd

Wilhelmina Kidd - Senior Software Developer, Gaspard

2018-02-05T21:24:34+00:00

Wilhelmina Kidd - Senior Software Developer, Gaspard

Wilhelmina Kidd
I met Marcelo back in 2012 at Gaspard while I was just a Junior Software Developer practicum student. He welcomed me to the company and recruited me as a permanent full-time member of the "Gaspard Family" shortly after. Marcelo as the Director of Marketing always had a cheerful and positive attitude. He is also experienced and knowledgeable about marketing technologies and how to promote the company's products and services. I enjoyed his enthusiastic approach to new technologies. Reporting directly to Marcelo, he always gave me the confidence when tackling any projects and always believed in me in doing a job well done. It is now my 6th year at Gaspard and now as the company's Senior Software Developer. Thank you, Marcelo, for believing in me and for giving me the opportunity to be a part of the Gaspard Family! It was a pleasure working with you! Wilhelmina Kidd

Marcelo provided the guidance and vision that enabled us to deliver results on time and on budget

Marcelo is a hardworking and enthusiastic team leader and project manager. He provided the guidance and vision that enabled us to deliver results on time and on budget. Over the course of the planning and development of five individual websites, he was able to keep his team focused and the scope in check while keeping a firm eye on costs. It was a pleasure working with Marcelo and I look forward to our next project together.

Christian Fillion

Christian Fillion - Founder Marketing Media

2018-01-22T22:06:58+00:00

Christian Fillion - Founder Marketing Media

Christian Fillion
Marcelo is a hardworking and enthusiastic team leader and project manager. He provided the guidance and vision that enabled us to deliver results on time and on budget. Over the course of the planning and development of five individual websites, he was able to keep his team focused and the scope in check while keeping a firm eye on costs. It was a pleasure working with Marcelo and I look forward to our next project together.

Marcelo might be one of the hardest working individuals I’ve come across

I had the great pleasure of working for Marcelo in the creation of Needs Assessment for Gaspard. Marcelo might be one of the hardest working individuals I've come across. Gaspard is a large company with many variations of regalia, targeted at very different market segments and Marcelo had a rock solid understanding of the entire engine from sales and marketing to manufacturing and fulfillment. Marcelo also had a very clear vision of how Gaspard could grow revenue by utilizing social media and web technologies. He was the most critical resource for our Strategic Needs Assessment and it would be an absolute pleasure to work with him again in the future.

Derek Penner

Derek Penner - President 1010 Consulting

2018-01-22T22:09:52+00:00

Derek Penner - President 1010 Consulting

Derek Penner
I had the great pleasure of working for Marcelo in the creation of Needs Assessment for Gaspard. Marcelo might be one of the hardest working individuals I've come across. Gaspard is a large company with many variations of regalia, targeted at very different market segments and Marcelo had a rock solid understanding of the entire engine from sales and marketing to manufacturing and fulfillment. Marcelo also had a very clear vision of how Gaspard could grow revenue by utilizing social media and web technologies. He was the most critical resource for our Strategic Needs Assessment and it would be an absolute pleasure to work with him again in the future.

His strong organizational and project management skills served him well in meeting a hard and fast deadline

The project was complex, involving not simply an evaluation and reorganization of the content structure, but also the integration of several other microsites and the implementation of a new branding protocol across all programs. Working with a staff of five, and supported by a well-established web development firm based in Toronto, Mr. Vazquez was well-liked by the team. His strong organizational and project management skills served him well in meeting a hard and fast deadline for the launch of the new site and ensuring the project was delivered on budget.

Deborah Morrison

Deborah Morrison - President and CEO Canada's History

2018-01-30T21:27:50+00:00

Deborah Morrison - President and CEO Canada's History

Deborah Morrison
Deborah Morrison - President and CEO Canada's History

I would highly recommend Marcelo

As CEO of Gaspard I am proud of the work that we did together and would happily have Marcelo back in my organization due to his ability to be a strategist,
his attention to the customer needs, his creativity, as well as his ability to manage. I would highly recommend Marcelo.

David Blatt

David Blatt - CEO Gaspard

2018-01-30T21:10:16+00:00

David Blatt - CEO Gaspard

David Blatt
As CEO of Gaspard I am proud of the work that we did together and would happily have Marcelo back in my organization due to his ability to be a strategist, his attention to the customer needs, his creativity, as well as his ability to manage. I would highly recommend Marcelo.

Marcelo was able to complete projects on time and on budget

Marcelo has a very broad area of experience and knowledge in both marketing and e-commerce. Using his skills he developed a successful online ordering system for religious apparel, academic regalia, and legal attire for our US, Canadian, and International markets. Marcelo also created promotional material, organized and conducted trade shows for our US and Canadian offices. He was able to complete projects on time and on budget. It was a pleasure working with Marcelo, he related well with all levels and was a great team player.

Valerie Morgan - Manager Canadian Sales Gaspard

2018-01-22T21:51:00+00:00

Valerie Morgan - Manager Canadian Sales Gaspard

Marcelo has a very broad area of experience and knowledge in both marketing and e-commerce. Using his skills he developed a successful online ordering system for religious apparel, academic regalia, and legal attire for our US, Canadian, and International markets. Marcelo also created promotional material, organized and conducted trade shows for our US and Canadian offices. He was able to complete projects on time and on budget. It was a pleasure working with Marcelo, he related well with all levels and was a great team player.